Goji Tinchy Stryder: On Cloud 9

As a musician and an entrepreneur, there are often opportunities to get involved in creative ventures, but this chance to collaborate with Goji really jumped out. I liked the Goji set-up from the start: the know-how, the look, the website, the Goji Collective - I just liked their attitude.

Music's my passion. I use headphones a lot when travelling, and writing music. Whatever I'm doing, headphones are in my day-to-day.

I've been asked what the Goji Tinchy Stryder headphones bring that's fresh. Well, I suppose, me! Tinchy Stryder has a range of headphones - I guess that's new to the market. Some headphones feel like they're only for DJs or for those long days in the studio. And they come at a price. I like the fact that none of the headphones in the Goji range are so expensive that most people can't afford them. Also, Goji is quality, and people can relate to that message. Between the products and the Goji Collective, you get a message that speaks to a passion for music and a lust for life.

I feel like our partnership marks the start of something special. This one feels fresh to me. I'm 25, which might seem young, but it took ten years, lots of hard work, and a few setbacks before the mainstream got my music. I still feel like a newcomer. I started writing lyrics in secondary school when I was 12. I came up from the underground before setting up a label and self-publishing albums, mix-tapes, and arranging support slots. But I appreciate everything that happened on my journey, it only made me more determined to succeed.

I say the same thing to aspiring musicians and artists: music is about passion. It's in the blood. Music is my life. Setbacks can make you think twice, but you’ve got to enjoy the journey. It's where you learn most about your music, and about yourself. You have to believe in yourself and your music. That's why I'm also passionate about the charity vInspired, which takes that same message of hope and ambition to the streets. It tells young people that the dream is worth chasing. I can definitely vouch for that.

I'm grateful for the chance to speak up for vInspired, and proud to put my name to the Goji Tinchy Stryder: On Cloud 9 range. I'm inspired by Goji, and by the people in the Goji Collective who share my passion for music, ambition and life. I don't think about stopping, resting back, or taking it easy. And it's great to know I'm not alone.